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Trademarks

Sunday, April 16, 2017

Can I Trademark My Name?


Under what circumstances is it legal to trademark a person’s name?

Blac Chyna, the rumored fiancé of Robert Kardashian, with whom she shares a child, was recently denied trademark protection for the name “Angela Kardashian.”  Chyna, whose legal name is Angela White, filed a trademark petition in May of 2016 seeking to protect the name Angela Kardashian prior to her wedding to Rob.  The Kardashians filed an opposition to the request, claiming that Chyna was seeking to profit from the goodwill and fame of their name.  They also asserted that granting the trademark would cause them to suffer irreparable injury to the reputation and goodwill of the Kardashian name.  The United States Patent and Trademark Office (USPTO) declined to register the trademark Angela Kardashian after Chyna failed to answer a notice of default.
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